Manager - Annual Giving and Donor Engagement

Position Objective: 

The Manager, Annual Giving and Donor Engagement plays a critical leadership role in advancing the philanthropic mission of the Anne Arundel Medical Center and Doctor’s Community Medical Center Foundations. Reporting to the Director, Donor Engagement & Events, this position oversees annual giving strategy, Foundation marketing initiatives, donor stewardship efforts, and comprehensive Foundation communications. This position also plays a key role in executing the Luminis Heath Employee Giving Campaign as well as the Annual Fund and Direct Mail appeals for both the AAMC and DCMC Foundations. The Manager of Annual Giving supervises the Communications and Stewardship Officer and the Digital Marketing Specialist, providing strategic direction, mentorship, and oversight to ensure cohesive messaging, meaningful donor engagement, and measurable fundraising growth. 

Essential Job Duties:

Annual Givng Strategy & Execution 

· Develop and execute comprehensive annual giving strategies for the AAMC and DCMC Foundations. 

· Oversee the planning and implementation of annual fund campaigns, direct mail efforts, and multi-channel appeals. 

· Establish revenue goals, track performance metrics, and adjust strategies to maximize donor participation and retention. 

· Identify opportunities to grow the annual fund pipeline and strengthen donor acquisition and renewal efforts. 

· Execute key special giving campaigns  

Employee Giving Campaign 

· Lead and execute the Luminis Health Employee Giving Campaign, including strategy development, messaging, volunteer engagement, and campaign performance tracking. 

· Collaborate with internal stakeholders to drive employee participation and cultivate a culture of philanthropy across the organization. 

Marketing & Communications 

· Ensure consistent, compelling messaging across print, digital, social media, email, and web platforms. 

· Guide the development of content that communicates impact, highlights donor stories, and advances fundraising priorities. 

· Partner cross-functionally to align communications with broader organizational goals 

Donor Stewardship & Engagement 

· Manage stewardship strategies that enhance donor recognition and retention. 

· Oversee impact reporting processes and donor communications to ensure excellence and timeliness. 

· Develop scalable stewardship initiatives that deepen relationships with annual donors. 

Team Leadership & Collaboration 

· Provide leadership, direction, and performance management to the Communications and Stewardship Officer and Digital Marketing Specialist. 

· Foster a collaborative, innovative, and results-driven team culture. 

· Work closely with th

e Director, Donor Engagement & Events and other Foundation leadership to integrate annual giving strategies with major gifts, events, and overall fundraising efforts. 

Qualifications 

· Bachelor’s degree required; advanced degree preferred. 

· 7+ years of progressive experience in fundraising, annual giving, marketing, or donor engagement. 

· Demonstrated success in executing annual fund and direct mail campaigns. 

· Experience managing integrated marketing and communications strategies. 

· Strong project management skills with the ability to manage multiple priorities and deadlines. 

· Proven leadership and team and volunteer management experience. 

· Excellent written and verbal communication skills. 

· Experience in nonprofit fundraising, healthcare philanthropy preferred. 

Competencies 

Strategic and creative thinker with strong execution skills 

Data-driven decision maker 

Collaborative leader 

Highly organized and detail-oriented 

Passion for advancing philanthropy and community impact