Communications Specialist

Luminis Health

Title: Communications Specialist

Department: Marketing and Communications
Reports to: Senior Director, Marketing and Communications

Location: Luminis Health Anne Arundel Medical Center

Full-time, hybrid

The Communications Specialist is a member of the Luminis Health Marketing and Communications team, reporting to the Senior Director, Marketing and Communications. The role is responsible for developing and executing communications plans that meet client needs and align with the vision and strategic priorities of Luminis Health. This position will proactively identify communication opportunities and challenges, collaborate closely with senior and executive leaders, build relationships of trust and confidence to create and execute on strategic communications plans, and deliver impactful messaging that strengthens internal alignment, employee engagement, and brand reputation.

This position requires a skilled communicator who brings initiative, strategic thinking, and a solutions-oriented mindset to every project. The ideal candidate will build relationships of trust and confidence across all levels of the organization and must be able to independently manage multiple complex communication initiatives from planning through execution.

Essential Job Duties:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

1. Proactively partner with executives, senior leaders, and operational teams across Luminis Health to develop and implement comprehensive, results-driven communications programs and campaigns aligned with organizational goals.
2. Establish strong, consultative relationships with internal clients by understanding their strategic objectives, challenges, and communications needs, offering expert advice and timely solutions.
3. Translate business goals into strategic communication plans, ensuring clarity, alignment, and employee engagement. Develop messaging frameworks and tailored plans that support change management, cultural transformation, safety, quality, operational updates, and strategic initiatives.
4. Lead the creation of high-impact, audience-specific communications across multiple channels, including:

·       Key messages and talking points

·       Executive emails, letters, and internal memos

·       Employee e-newsletters and internal updates

·       Web and intranet content

·       Presentations and speeches

·       Video scripts

·       Social media content

·       Crisis and emergency messaging

1. Ensure consistency of voice, tone, and brand messaging across all content. Uphold editorial standards and Luminis Health’s mission, values, and RISE culture (Respect, Inclusion, Service, and Excellence).
2. Monitor and assess communication effectiveness using data, feedback, and analytics; provide actionable insights and recommendations for continuous improvement.
3. Serve as a trusted advisor on communication strategy during organizational change, crisis events, or system-wide initiatives. Participate in the on-call rotation for 24/7 media and social media support as needed.
4. Collaborate cross-functionally with the broader marketing and communications team, including media relations, digital strategy, design, and content development teams, to ensure message integration and unified campaign delivery.
5. Stay informed on internal dynamics, workforce sentiment, and organizational priorities by serving on relevant committees and maintaining open lines of communication with leaders and staff.
6. Manage multiple concurrent projects and deadlines while maintaining a high level of quality, responsiveness, and attention to detail.
7. Performs other related duties as assigned. Provides cross coverage to other interdepartmental functions, including communications, media relations, social media, design, web and marketing.

Key Competencies:

• Proactive and strategic thinker with the ability to anticipate communications needs
• Skilled relationship builder and trusted advisor to leaders and cross-functional partners
• Strong writing, editing, and storytelling abilities across a range of formats
• Knowledgeable in employee engagement and change communication best practices
• Able to manage multiple projects independently with speed, accuracy, and flexibility
• Committed to advancing equity, inclusion, and organizational culture

Educational/Experience Requirements:

·       Bachelor’s degree in Public Relations, Communications, Journalism, English, or related field.

·       3-5 years of experience in communications, corporate internal communications, executive communications preferred.

·       Proven experience developing and executing communication strategies that align with organizational objectives.

·       Preferred: Experience in health care or large, mission-driven organizations.

There is a reasonable expectation that employees in this position will not be exposed to blood-borne pathogens.

The physical demands and work environment that have been described are representative of those an employee encounters while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions in accordance with the Americans with Disabilities Act.

The above job description is an overview of the functions and requirements for this position. This document is not intended to be an exhaustive list encompassing every duty and requirement of this position; your supervisor may assign other duties as deemed necessary.